Ata Football, a streaming service for women’s football, today announced an exclusive US partnership with NBC Sports to increase visibility of the best women’s football matches from around the world. NBC Sports and Ata Football have teamed up in 2020-21 to bring 50 Barclay FA WSL games to their platforms. This season, NBC Sports’ coverage of Barclay’s FA WSL coverage jumps to 57 games, including two on NBC and the remainder on CNBC, NBC Sports Network (NBCSN), NBCSports.com and the NBC Sports app.
NBC Sports and Ata Football will also feature select and high-profile live matches from D1 Arkema (French) and Primera Iberdrola (Spanish) expanding access to women’s football’s most iconic clubs and biggest stars through rights and agreements exclusive to the Ata Football league.
“We are delighted to expand our partnership with Ata Football to bring high performance international women’s football to millions of Americans,” said Wendy Bass, senior vice president of programming and rights management, NBC Sports. .
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The extension of its partnership with NBC Sports is a testament to the accelerated growth of the Ata Football brand and its recognition as a “one-stop-shop” for the global women’s football community. “Our vision from day one has been to make women’s football more visible, accessible and valued,” said Esmeralda Negron, co-founder and CEO of Ata Football. “NBC Sports has been a great partner, and we are grateful for their role in bringing the best in the world to the forefront by leveraging our exclusive rights and our relationship with the league.”
In addition to being shown on NBC Sports properties, some games will be simultaneously broadcast on atafootball.com. The site streams exclusive matches and highlights from around the world, as well as premium content through partners such as Just Women’s Sports and The Equalizer, instructional videos and virtual events. Users can subscribe to watch matches live and get unlimited access to content at http://atafootball.com/members for $ 6.99 / month or $ 4.99 / month with an annual subscription.