Setanta Sports has partnered with WSC Sports to bring automated highlights to its new OTT platform SetantaSports.com, serving sports fans in 13 Eurasian countries.

For the very first time, fans from Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Uzbekistan and Georgia will have access to real-time highlights automatically created by WSC Sports, and in three languages ​​(English, Russian, Georgian), which will help boost fan engagement and connect sports enthusiasts with the teams they love and to expose them to more sports in general.

Sports media – Setanta Sports, has launched its new OTT platform – SentantaSports.com, with its partner Endeavor Streaming – offering live and on-demand sports to fans across the region. Now sports fans can watch multiple streams simultaneously and follow highlights from the UEFA Champions League, UEFA Europa League, English Premier League, La Liga, Serie A, Bundesliga, Ligue 1, NBA, NHL, Euro League Basketball, Formula 1, Formula E, NASCAR, ATP and WTA tennis, UFC and Bellator MMA.

Setanta Sports will use WSC Sports’ comprehensive suite of technology tools to analyze real-time actions, index, crop and apply graphics to videos, to create personalized highlights to serve every fan in the region.

“The main objective and the challenge of Setanta Sports is to create a unique viewing experience for sports fans from all over the region”, states Juba Grigolia, sports manager at Setanta Sports Eurasia. “WSC Sports’ innovative technology helps us provide fans in the 13 countries we serve with personalized content that best matches their interests, in multiple languages, and all at speed and scale. “

In addition to creating highlights for its OTT platform, Setanta Sports will use WSC Sports to create real-time story-format highlights that will appear during live play in Google Search and will be constantly updated as they arise. as the games progress. Setanta Sports content will now be more visible to fans than ever before and will offer them an exciting new format to consume the sport they love. Highlights from the stories will also open up new monetization opportunities for Setanta Sports and drive significant traffic and signups to SetanaSports.com.

“We are proud to partner with Setanta Sports and delighted that they are using our technology to deliver automated sports content to fans in the Eurasia region,” said Itai Epstein, Director of Business Development, EMEA and China, WSC Sports. “With real-time highlights for their OTT platform and web stories for Google search, we look forward to helping Setanta Sports expand their footprint and deliver truly personalized sports content to fans.”